Gaach.in is a conscious fashion label that intertwines Indian craftsmanship with sustainable design principles. Founded by Pranita Choudhury, a fashion graduate from Whistling Woods International, the brand draws inspiration from her upbringing in Assam, where the ethos of sustainability and slow fashion was a way of life. The name "Gaach," meaning "tree" in Bengali, symbolizes growth, continuity, and the deep-rooted connections between artisans and consumers.

Objectives
Promote Sustainable Fashion: Create garments that are environmentally friendly, durable, and timeless.

Empower Artisans: Collaborate with local craftsmen to preserve traditional Indian crafts and provide them with sustainable livelihoods.

Celebrate Indian Culture: Design clothing that reflects the rich tapestry of Indian heritage, nature, and nostalgia.